Catapult Sports (ASX:CAT) Finalises Acquisition of Soccer Analytics Firm IMPECT

Catapult Sports Ltd (ASX:CAT) has announced the successful finalisation of its acquisition of IMPECT GmbH, a German soccer analytics specialist. This investor update confirms the transaction, completed on 31 October 2025, marks a significant expansion of the company’s sports technology capabilities and solidifies the Catapult Sports IMPECT acquisition as a key move to meet rising demand for advanced soccer intelligence.

This development advances Catapult’s position from a performance monitoring company to an all-in-one sports intelligence provider. By integrating IMPECT’s technology, Catapult is positioned to serve the global soccer market with unique and proprietary analytical tools.

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Why did Catapult Sports pursue the IMPECT acquisition?

The rationale behind the Catapult Sports IMPECT acquisition is centred on securing market leadership within the growing soccer analytics sector. Professional sports organisations are increasingly dependent on data-driven decision-making, which fuels the demand for sophisticated analytical solutions.

IMPECT is a leading innovator in soccer analytics, providing teams and federations with intelligence that extends beyond traditional performance monitoring. Its platform includes player scouting, opponent analysis, and internal benchmarking tools built on proprietary data collection systems.

For Catapult Sports, this acquisition addresses several priorities. Firstly, it provides immediate access to advanced, soccer-specific technology that complements its existing performance monitoring hardware. Secondly, it positions the company to capture premium pricing through differentiated product offerings. Furthermore, it enables integrated platform solutions that can increase customer lifetime value and reduce switching costs for clubs.

This transaction aligns with Catapult’s long-term plan of helping teams make better decisions through unified technology platforms. By integrating IMPECT’s intelligence with existing performance optimisation tools, Catapult creates a single solution addressing the full spectrum of team management needs.

Key drivers include:

• Market expansion into high-value soccer analytics.
• Enhanced competitive differentiation through proprietary data.
• Cross-selling opportunities across an established global customer base of over 4,600 teams.
• Creation of a technology moat through unique analytical tools.
• Revenue diversification beyond traditional hardware sales.

What is IMPECT’s Packing™ data technology?

Central to the Catapult Sports IMPECT acquisition is access to Packing™ data technology, a proprietary analytical method that differs from conventional soccer statistics. This technology measures how effectively players and teams advance the ball past opponents, providing objective insights into offensive progression and defensive solidity.

Traditional soccer statistics focus on outcomes like goals, assists, and possession percentages. While useful, these metrics often fail to capture the tactical details of how teams penetrate defensive lines to create scoring opportunities.

Packing™ data technology addresses this gap by quantifying progressive play. The system identifies how many opposing players are bypassed through an action or sequence, offering a sophisticated understanding of tactical effectiveness that conventional metrics cannot provide.

Analytical advantages include:

• Progressive play measurement: Objective quantification of ball advancement past opponents.
• Tactical intelligence: Identification of effective methods for breaking down defensive structures.
• Player evaluation: Data-driven insights for recruitment and performance assessment.
• Competitive analysis: Detailed opponent scouting and preparation.
• Planning support: Evidence-based decision-making for in-game adjustments.

This proprietary data creates a significant competitive advantage for Catapult Sports. The unique nature of the technology supports subscription revenue, premium pricing, and barriers to entry that standard performance metrics cannot offer.

How does the IMPECT acquisition benefit Catapult Sports’ technology platform?

The Catapult Sports IMPECT acquisition delivers critical capabilities that enhance the company’s sports science and analytics portfolio. IMPECT’s platform brings sophisticated intelligence tools designed for professional soccer, complementing Catapult’s established performance monitoring systems.

The integration creates a unified ecosystem for team management. Performance tracking, injury prevention, tactical analysis, and player recruitment can be managed within a single platform, removing the need for multiple disconnected systems.

Operating at the intersection of sports science and data analytics, Catapult’s products are designed to optimise performance and reduce injury. The IMPECT acquisition extends these capabilities into planning, recruitment, and competitive intelligence.

This technological enhancement allows teams to access performance data alongside tactical insights within a unified workflow. Coaches can benefit from integrated opponent analysis, and recruitment departments gain scouting intelligence benchmarked against internal performance standards.

What market opportunities does this acquisition create?

The completed acquisition positions Catapult to capture expanding market opportunities within professional soccer. As the world’s most popular sport, its commercial investment continues to grow, with top leagues and clubs allocating larger budgets to performance technologies.

The professional soccer market is characterised by a high willingness to invest in tools that provide a competitive advantage. The Catapult Sports IMPECT acquisition enables market penetration through several channels, including targeted marketing to clubs seeking specialised intelligence and cross-selling to Catapult’s existing 4,600+ team customer base.

Market expansion opportunities include:

• Professional league partnerships: Serving entire competitions with standardised analytics.
• National federation contracts: Supporting talent identification and development.
• Club academy solutions: Providing youth systems with scouting intelligence.
• Broadcasting integration: Supplying advanced analytics for media coverage.
• Sports betting partnerships: Providing proprietary data for wagering applications.
• Consulting services: Offering advisory based on analytical insights.

Geographic expansion is another significant opportunity. While European leagues have led adoption, emerging markets in Asia, North America, and the Middle East are investing heavily in professional soccer infrastructure, creating new avenues for growth.

How will Catapult Sports integrate IMPECT’s capabilities?

Following the completion of the acquisition, Catapult Sports will focus on integrating IMPECT’s capabilities while maintaining service continuity. This ASX announcement, authorised for release by CEO and Managing Director Will Lopes, signals executive commitment to a successful integration process.

Technology platform consolidation is a primary challenge. Catapult must merge IMPECT’s analytics with its existing performance systems in a phased rollout that minimises disruption for clubs.

Customer base expansion offers immediate value. Catapult can introduce IMPECT’s soccer intelligence to its existing clients while marketing its performance monitoring tools to IMPECT’s customers. These cross-selling initiatives are expected to generate revenue synergies and strengthen customer relationships.

Sales team training will be essential to ensure commercial personnel can effectively communicate the value of the integrated product portfolio. The combined offerings create more sophisticated sales conversations, requiring enhanced technical knowledge and a deep understanding of both performance data and tactical soccer intelligence. The successful execution of this integration will be key to realising the full value of the acquisition for investors.

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